Living in upstate New York, Frank’s RedHot sauce seems to be a mealtime staple. Whether it is wings, eggs or even pasta, there doesn’t seem to be a meal where I don’t see and/or smell the Frank’s on the table. Frank’s is known for its hot and spicy taste but many people also know it for it’s spokesperson, Ethel, the old lady who puts “that sh*t on everything”.
Ethel has been seen spicing things up at Bingo Night adding Frank’s to the punch and using Frank’s to help her grow her award winning pumpkin at the country fair pumpkin contest. Ethel’s use and love of Frank’s is comical as old ladies are not often seen, or thought even thought to, put hot sauce on their food, or as Ethel says, on everything.
Since Frank’s has a great following, it likes to give back to its customers by providing them with fun contests with even more exciting prizes. Frank’s last contest was geared towards its football fans. Frank’s announced that they’re “giving away pimpin' prizes once week for 8 weeks straight! These prizes– announced on Mondays– will mark you ‘defender of tailgating.’ People will hear you psychedelically grilling hot dogs from blocks away, and they'll respect that SPLAT you put on everything.”
…And for those Frank’s fans who forgot their bottle of Frank’s at home but need their fix, they can use the Frank’s RedHot Wing Restaurant Finder iPhone app. With this app, you can locate wing restaurants and bars, invite friends, browse reviews about the wing restaurants and bars and filter so you can search by bars or restaurants. Also, its app user can view and share wing and classic recipes for those night spent cooking at home.
So whether Ethel is your BFF, you’ve already entered yourself in Frank’s latest contest or you’re currently searching on your iPhone for the closest place to get Frank’s, Frank’s will continue to have loyal customers due to its great marketing and even better taste.
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