College students spend an insane amount on textbooks a year- sometimes upwards of $500. That's where Chegg comes in. According to Chegg, with their help, "don't buy it, rent college textbooks from us and save a ton on books."
Since majority of Chegg's rental sales come from college students, they look to these students to do most of their marketing. Whenever a book is rented from Chegg, the buyer received a promotional item in the mail along with their book. Personally, I’ve gotten everything from pens, post-it notes and even a hat. All of these are things that college students use; I’ve seen many orange Chegg hats being worn on windy and freezing cold RIT’s campus.
In efforts to spread the word about Chegg and help in their mission to save students money and time, Chegg lets college students apply to their ambassador program to become a Chegg Champion. Chegg Champions receive a coupon code which they are able to distribute to anyone looking to rent books from Chegg. Anytime their code is used, the Chegg Champion makes $5 and the purchaser saves an additional 5% off their total buy.
Chegg Champions have a huge incentive to spread the word about Chegg as they make money for how well they do. And to make it easier for them, Chegg Champions have access to pre-made flyers, blog posts, texts, tweets and Facebook posts all with their unique code inserted into it. Chegg Champions also get promotional items sent to them to hand out, such as slap bracelets and Chegg money that looks exactly like real money.
Chegg makes it easy for their Champions to spread the word for them, while all parties (Chegg, Chegg Champions and book renters) benefit.
As an added bonus, Chegg plants a tree every time a book is rented online, letting people feel good about their purchase.
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