A Lotta Nerve

Reaching more than 90 million viewers, the Super Bowl typically ranks very high in the Nielsen ratings .   However, the National Footb...

In 2006 Unilever teamed up with Ogilvy & Mather and launched its Dove Campaign for Real Beauty to promote its newly created Dov...

Living in upstate New York, Frank’s RedHot sauce seems to be a mealtime staple.  Whether it is wings, eggs or even pasta, there doesn...

If you didn’t get enough from my last post about controversial billboards, here are the five more that I promised… Heavenly Endorsemen...

My sister stumbled across a Woman’s Day article talking about 10 controversial billboards .  After looking at them, I see what all th...

Red Bull energy drink avoids usual methods of marketing, relying more on word of mouth, to share its ability to “give you wings”.  Som...

College students spend an insane amount on textbooks a year- sometimes upwards of $500.  That's where Chegg comes in.  According t...